Announcement of the New York Times subscription wall is a sure sign of things to come, especially as media and entertainment companies struggle to squeeze profit out of dying advertising models and products that can be acquired for free or at a fraction of the cost through alternative sources. The answer to the frustrations of standing out in a saturated internet space and creating evangelist customers seems to become more apparent with each passing day, and while no one knows for sure, I believe that if executed properly, the subscription platform could pull online businesses out of the mud and help reverse the damage done by the radicalized free content movement.
Don’t get me wrong, free content and products will always have their place, but I think we’ll inevitably see a rise in the number of providers putting their “best” content behind a nano subscription wall. The move will force online content and service providers to improve the quality of their products, while also providing them an edge over their competitors that could lead to a healthy boost in revenue and customer satisfaction.
So what is Nano Subscription? Nano subscription is exactly what it sounds like; low cost, monthly subscription websites, that offer a recurring/continues service, product, or benefit. That is a bit of a mouthful, but if you read it a couple of times I’m sure it will begin to click for you, just as it did for me.
If you’re still not excited about nano subscription or buzzing with new implementation ideas, take a look at some of the core advantages to using a Nano Subscription format to deliver your content, product, or service:
1) Low Cost Investment:
Potential customers are less likely to spend days or weeks contemplating the decision to shell out $5/month for a nano subscription site.
2) Community:
The Nano Subscription format allows people to become part of an “exclusive” community, at a price point that becomes an afterthought. This lets you cultivate an intimate relationship with your customers, resulting in frequent purchases and a higher list response rate.
3) Continuity:
While it could potentially cost you a pretty penny to set up a site with all the bells and whistles, the stable income that results from owning a nano subscription site can be a nice financial cushion, especially for entrepreneurs that are constantly jumping from one product to another.
4) Easier Than Ever:
Using WordPress and a couple of plugins, somebody with a solid product or service could potentially have a subscription site ready to launch in a matter of days.
Tip: Outsource the repetitive tasks required to run your subscription site. It will double your productivity and give you more free time 
One last thing, if you want to learn a little bit more about nano subscription sites, I can safely say that Ryan Lee’s Nano Continuity program is a great course on harnessing the power of a subscription based site. Ryan is a great guy and an outstanding coach! His book Passion to Profit is also worth a read for any web beginner.
Click here to check out Ryan Lee’s Nano Continuity!
To your happiness,
Freeman
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